Sans Normal Imray 2 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Frankfurter' by ITC and 'Frankfurter SB' and 'Frankfurter SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, bubble, friendly, chunky, cartoon, approachability, fun, high impact, youthful, softness, rounded, soft, bouncy, heavy, blobby.
A highly rounded, heavy display sans with monoline construction and extensively softened terminals. Forms are built from bulbous strokes and generous curves, producing compact counters and a distinctly cushioned silhouette. The lettershapes lean toward simple, geometric cores but with irregular, blobby modulation at joins and ends that creates a lively rhythm. Uppercase and lowercase share a consistent, thick stroke presence, with single-storey forms where applicable and simplified punctuation-like details.
Best suited to short, prominent text such as headlines, packaging callouts, posters, and playful branding. It works well for children’s content, confectionery or toy-adjacent themes, and any design that benefits from a soft, friendly impact. Use larger sizes and moderate letterspacing to maintain readability in sentences and multi-line settings.
The overall tone is cheerful and approachable, with a toy-like softness that reads as humorous and lighthearted. Its inflated shapes and bouncy proportions feel casual and youthful, prioritizing charm over formality. The heavy, rounded presence also gives it a bold, attention-seeking voice suitable for upbeat messaging.
The design appears intended as a fun, high-impact rounded display face that feels soft and inviting while still delivering strong visual weight. By emphasizing inflated curves and simplified construction, it aims to communicate friendliness and humor in branding and headline contexts.
Round counters and tight apertures can reduce differentiation in dense settings, so spacing and size are important for clarity. The design’s personality comes through most strongly in curved letters and diagonals, where the softened joins create a hand-molded, gummy effect. Numerals match the same inflated, simplified construction, keeping a cohesive texture across mixed copy.