Sans Normal Imray 4 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, bubbly, cute, cartoony, soft impact, friendly branding, playful display, cartoon tone, rounded, soft, chunky, pillowy, compact counters.
A heavy, fully rounded sans with inflated, pillow-like strokes and continuous curve transitions. Letterforms are built from broad, blunt terminals and generous corner radii, producing compact interior counters and a distinctly soft silhouette. The geometry leans toward circular and teardrop bowls with simplified joins; diagonals and arms are thick and smoothly tapered rather than sharp, keeping the overall texture uniform and dense. Spacing and widths vary by character, but the consistent stroke mass and rounded terminals maintain an even, cohesive rhythm in text.
This font is well suited to display use such as headlines, posters, packaging, and social graphics where a warm, playful voice is desired. It works particularly well for children’s content, snacks and sweets branding, informal event materials, and sticker-like badges or callouts that need bold readability with a soft edge.
The tone is cheerful and approachable, with a toy-like softness that reads as humorous and lighthearted. Its bold, rounded shapes suggest casual friendliness and a slightly retro, cartoon sensibility suited to attention-grabbing, feel-good messaging.
The design appears intended to maximize friendliness and impact through exaggerated roundness and a dense, cushiony stroke structure. By minimizing sharp corners and keeping forms simple and highly legible, it targets upbeat display typography for brands and messages that want to feel welcoming and fun.
At smaller sizes the tight counters and heavy joins can visually fill in, so it benefits from generous sizing and breathing room. The strong black footprint makes it especially effective for short words, labels, and punchy headlines where the rounded personality is a feature rather than a distraction.