Slab Contrasted Urli 15 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Browser Serif' by AVP, 'PF Centro Slab Pro' by Parachute, 'Foundry Form Serif' by The Foundry, 'Leida' and 'Modum' by The Northern Block, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, rugged, confident, traditional, collegiate, impact, readability, authority, heritage, stability, bracketed, sturdy, ink-trap like, headline, chunky.
A sturdy serif with slab-like, mostly bracketed terminals and a compact, carved-looking rhythm. Strokes are heavy with clear, moderate contrast, and many joins show softened transitions that keep counters open at display sizes. The capitals read broad and authoritative, with blocky horizontals and squared-off feet; the lowercase is similarly weighty, with a pronounced two-storey “a” and “g” and a robust, workmanlike texture. Numerals follow the same solid construction, with ample mass and clear silhouettes.
Best suited to headlines, subheads, and short passages where a strong serif presence is desired—magazine/editorial typography, bold branding, packaging, and signage. In longer text it will create a dark, emphatic color, making it especially effective for pull quotes, titles, and impactful typographic statements.
The overall tone is assertive and traditional, evoking editorial gravitas and a slightly rugged, industrial confidence. It feels familiar and trustworthy rather than delicate, with a hint of vintage print character in the thick serifs and firm stroke endings.
The design appears aimed at delivering a bold, readable serif voice with slab-inspired stability and enough contrast to keep forms crisp. It prioritizes impact and clarity in display and editorial contexts while maintaining conventional, familiar letterforms.
Spacing and proportions favor a strong word shape in bold settings, producing a dense, poster-ready color. The heavy serifs and softened joins create a stable baseline and a consistent, authoritative texture across mixed-case text.