Sans Superellipse Kema 7 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Dharma Gothic', 'Dharma Gothic Rounded', and 'Dharma Slab' by Dharma Type; 'Compacta SB' and 'Compacta SH' by Scangraphic Digital Type Collection; and 'Gazzetta' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, athletic, urgent, industrial, retro, space saving, high impact, speed cue, brand presence, condensed, slanted, compact, blocky, rounded corners.
A condensed, right-slanted sans with heavy, compact strokes and minimal modulation. Forms are built from squarish, rounded-rectangle geometry, producing smooth corners and blunt terminals rather than sharp points. Counters are tight and often vertically oriented, with a tall lowercase presence and dense sidebearings that create an assertive, stacked rhythm in words. Numerals and capitals maintain the same compressed, forward-leaning silhouette, emphasizing a streamlined, high-impact texture.
Best suited to headlines, posters, and short, punchy copy where a compact footprint and strong typographic color are desirable. It can work well for sports branding, event graphics, packaging callouts, and logo wordmarks that need a forward-leaning sense of speed. For longer text, it’s most effective at larger sizes with generous leading and contrasty layouts.
The overall tone is fast and forceful, with a sporty, headline-driven energy. Its slant and compact build suggest motion and urgency, while the rounded-rectangular construction adds a utilitarian, machine-made confidence. The result feels bold, no-nonsense, and slightly retro in the way it echoes classic condensed display lettering.
The design appears intended as a high-impact condensed display sans that delivers maximum presence in minimal horizontal space. Its slanted stance and rounded-rectangle construction aim to communicate speed, strength, and modern utility while staying visually unified across the character set.
The strong compression and tight apertures prioritize silhouette over interior clarity, especially in longer passages. Spacing appears tuned for impact, with a dark typographic color that benefits from ample surrounding whitespace. The consistent rounded-rectangle logic gives the face a cohesive, branded look across caps, lowercase, and figures.