Sans Other Logil 7 is a very bold, very narrow, medium contrast, italic, tall x-height font visually similar to 'Dharma Gothic' by Dharma Type, 'Geogrotesque Sharp' by Emtype Foundry, 'PODIUM Sharp' by Machalski, 'Kuunari' by Melvastype, 'Cargi' by Studio Principle Type, and 'Ggx89' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, sportswear, packaging, logos, sporty, aggressive, industrial, retro, impact, compactness, speed, ruggedness, condensed, oblique, blocky, angular, slanted.
A tightly condensed, heavy sans with a pronounced oblique slant and tall proportions. Strokes are thick and compact with squared terminals and a generally rectangular construction, but with occasional rounded corners and compressed bowls to keep counters open. Many letters feature distinctive internal cut-ins and notches that create a segmented, stencil-like rhythm across the word shape, producing strong vertical emphasis and a rugged, mechanical texture.
Best suited to short, high-impact settings such as posters, headline typography, sports branding, apparel graphics, and packaging where a compact, energetic footprint is useful. It can also work for logos or wordmarks that benefit from a tough, mechanical texture, but it is less comfortable for extended reading due to the condensed width and internal cut details.
The overall tone is forceful and high-impact, with a speed-and-power feel driven by the forward slant and compressed width. The repeated cut-ins add a gritty, utilitarian edge that reads as sporty and industrial, while the exaggerated proportions give it a retro display energy.
The design appears aimed at delivering maximum visual punch in minimal horizontal space while signaling motion through its oblique stance. The systematic cut-ins suggest an intention to differentiate the letterforms with a rugged, engineered character rather than a neutral sans voice.
The notch and split details are consistent enough to feel intentional, but they introduce extra visual noise at smaller sizes and in long text. Numerals and capitals carry the same condensed, slanted structure, helping headlines keep a uniform, poster-like density.