Serif Normal Lebul 3 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Deccan' and 'Passenger Serif' by Indian Type Foundry and 'Prumo Banner' and 'Prumo Slab' by Monotype (names referenced only for comparison).
Keywords: book text, editorial, longform reading, print, branding, classic, literary, formal, trustworthy, readability, tradition, text setting, editorial tone, timelessness, bracketed serifs, oldstyle numerals, texty, rounded terminals, sturdy.
This typeface is a conventional serif with bracketed, gently flared serifs and a steady, moderately modulated stroke. Curves are full and slightly generous, with round counters and smooth joins that keep the texture even in paragraph settings. Capitals feel solid and traditional, while the lowercase shows soft, slightly calligraphic shaping in letters like a, g, e, and y. The figures appear as oldstyle numerals with varying heights and extenders, contributing to an organic, bookish rhythm.
Well-suited to book typography, magazine and newspaper-style editorial layouts, and other longform reading contexts where a stable serif texture is beneficial. It can also support formal branding, invitations, and institutional materials that want a traditional, established tone.
Overall it reads as classic and dependable, with a distinctly literary tone. The warm, rounded drawing and oldstyle figures add an established, editorial feel rather than a crisp, modern one, making the voice feel formal but approachable.
The design appears intended as a general-purpose text serif that prioritizes readability and a familiar, timeless presence. Its moderate contrast, bracketed serifs, and oldstyle numerals suggest a focus on comfortable continuous reading and classic typographic conventions.
The serif treatment is relatively restrained and consistent across the set, helping maintain a calm line texture. Spacing appears comfortable in the sample text, supporting continuous reading without looking tight or overly airy.