Sans Superellipse Amsy 7 is a regular weight, narrow, low contrast, reverse italic, tall x-height font.
Keywords: ui labels, app branding, packaging, posters, headlines, friendly, modern, playful, casual, approachable, approachability, distinctiveness, readability, modernity, rounded, quirky, hand-drawn, upright, soft terminals.
A compact, rounded sans with a gentle reverse slant and a noticeably tall x-height. Strokes are monolinear and steady, ending in soft, rounded terminals that give letters a smooth, superelliptical feel. Counters are open and simple, with rounded-rectangle bowls and a slightly elastic rhythm where widths vary by character. The overall texture is clean and even, with small, humanized irregularities that keep it from feeling rigidly geometric.
Works well for short-to-medium text where warmth and clarity are needed, such as UI labels, onboarding screens, packaging copy, and editorial callouts. The tall x-height and simple shapes help at smaller sizes, while the distinctive reverse slant and rounded construction add character for headlines and brand applications.
The face reads friendly and contemporary, with a lighthearted, slightly quirky tone. Its rounded geometry and subtle back-lean feel informal and personable, suggesting approachability rather than corporate formality.
Likely designed to blend clean, modern sans structure with softened, superelliptical forms and a subtle reverse-italic stance to create a distinctive but still readable voice. The intent appears to be a versatile, friendly display-and-text companion that feels contemporary and informal without becoming decorative.
Uppercase shapes stay straightforward and legible, while lowercase forms lean into round bowls and short, efficient joins. Numerals follow the same soft, monoline logic, with curved forms that feel consistent with the letters and maintain a casual, approachable color in text.