Sans Normal Bahe 2 is a bold, very narrow, low contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, packaging, children’s media, social graphics, playful, quirky, friendly, retro, informal, expressiveness, approachability, retro flavor, headline impact, rounded, hand-drawn, bouncy, soft terminals, tilted.
A condensed, rounded sans with a consistent reverse-leaning slant and softly blunted terminals. Strokes are monolinear in feel, with gentle curvature throughout and slightly irregular, hand-made geometry that keeps counters open. The rhythm is lively and uneven in a deliberate way: widths vary noticeably from glyph to glyph, and verticals often bow subtly rather than staying rigidly straight. Uppercase forms are compact and tall, while lowercase retains a readable, moderate x-height with simple, single-storey constructions where applicable.
Best suited to display settings where personality matters: headlines, poster copy, packaging callouts, and branding accents. It also works well for playful editorial subheads and social media graphics where a friendly, offbeat tone is desired. For longer paragraphs, its strong slant and condensed rhythm will be most comfortable at larger sizes with generous line spacing.
The overall tone is casual and upbeat, with a whimsical, slightly retro sign-painting energy. Its reverse slant and elastic proportions make it feel chatty and attention-seeking rather than formal or corporate. The rounded shapes soften the voice, keeping it approachable and friendly.
The design appears intended to deliver a distinctive, approachable display voice by combining rounded sans structures with a reverse-leaning italic posture and intentionally irregular, hand-drawn-like proportions. The goal seems to be high recognition and charm rather than strict neutrality or typographic restraint.
The reverse-italic stance is a defining feature and becomes more pronounced in longer lines, creating a distinctive, forward-back tension. Numerals share the same rounded, compact build and informal modulation, helping headings and short bursts of text feel cohesive.