Sans Normal Adnog 23 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Sweet Sans' and 'Sweet Sans Pro' by Sweet (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, wayfinding, modern, dynamic, clean, friendly, forward-leaning, modernize, add motion, improve clarity, stay neutral, oblique, geometric, rounded, open apertures, single-storey a.
A smooth, oblique sans with rounded geometry and a consistent, even stroke. Curves are built from clean ellipses with soft joins, and terminals are mostly straight or gently tapered, keeping the texture crisp rather than calligraphic. Proportions feel generously set with open counters and clear apertures, while diagonals and angled cuts (notably in letters like K, V, W, X, and Z) reinforce the forward slant. Lowercase includes a single-storey “a” and a looped “g,” contributing to an approachable, contemporary rhythm.
This font suits contemporary branding, product and tech-facing communications, and concise UI text where a clean italic voice is needed. It performs well in headlines, subheads, and poster typography, and can also work for signage or wayfinding when a forward, streamlined look is desired.
The overall tone is modern and energetic, with a subtle sense of motion from the oblique stance. It reads as clean and practical, but the rounded construction keeps it from feeling sterile, giving it a friendly, contemporary voice.
The design appears intended to provide a modern oblique companion with geometric clarity and approachable roundness. It prioritizes smooth readability and a lively, forward-leaning presence without resorting to high-contrast or decorative detailing.
In the sample text, the slant remains steady across capitals, lowercase, and numerals, producing a cohesive, fast-moving line. Numerals are simple and geometric, matching the letterforms closely for consistent color in mixed alphanumeric settings.