Sans Normal Ordoh 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Agilita' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, impact, approachability, simplicity, display, rounded, chunky, soft, compact, sturdy.
A heavy, rounded sans with soft corners and broadly curved bowls, giving the forms a smooth, almost rubbery mass. Counters are moderately open for the weight, and joins are clean and simplified, with little to no stroke modulation. The overall rhythm is compact and punchy, with solid verticals, rounded terminals, and straightforward geometric construction that keeps letters highly consistent across the set.
Best suited for headlines, posters, packaging, and brand marks where a strong, friendly voice is needed. It also works well for short display copy in signage or social graphics, especially when a rounded, approachable tone is desired.
The font projects a warm, approachable confidence with a slightly playful, throwback tone. Its bold, rounded shapes feel friendly and poster-ready, emphasizing impact over delicacy while staying easygoing rather than aggressive.
The design appears intended as a high-impact display sans that stays inviting by using rounded geometry and simplified, consistent letterforms. It prioritizes bold clarity and a smooth silhouette for attention-grabbing typography.
The numerals are similarly weighty and rounded, matching the alphabet’s sturdy color on the page. In text, the dense black value creates strong presence and quick word-shape recognition at larger sizes, while the simplified details keep the texture even and uncluttered.