Sans Normal Pubem 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe; 'FF Sanuk' and 'FF Transit' by FontFont; 'Whitney' by Hoefler & Co.; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'TheSans' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, signage, friendly, playful, chunky, retro, approachable, impact, friendliness, playfulness, display, approachability, rounded, soft corners, blobby, compact, bouncy.
A heavy, rounded sans with soft corners and generously inflated strokes. Curves dominate the construction, with circular counters and smoothly blunted terminals that keep the texture even and dense. The overall rhythm is compact and weighty, with simplified joins and minimal detail that favors solid silhouettes. Numerals and punctuation match the same chunky, rounded logic, maintaining consistent color and a sturdy, poster-ready presence.
Best suited for display typography such as headlines, posters, and attention-grabbing brand moments where the rounded weight can do the work. It also fits playful packaging, kids-oriented materials, and short, bold signage where a friendly, chunky voice is desired.
The tone is warm and upbeat, with a slightly quirky, cartoon-like friendliness that reads as informal rather than corporate. Its thick, soft-edged shapes feel cozy and confident, lending a nostalgic, retro-display energy while remaining highly approachable.
The design appears intended to deliver maximum impact with a soft, welcoming edge—combining very heavy strokes with rounded geometry to create a readable, upbeat display sans that feels fun and non-threatening.
Round letters like O and Q feel especially full and centered, and the lowercase forms maintain a smooth, monoline feel that supports strong word-shapes at large sizes. The design prioritizes bold impact over finesse, making it most effective where generous spacing and large point sizes are available.