Sans Normal Puboh 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gilam' by Fontfabric, 'Fact' by ParaType, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, friendly, playful, retro, chunky, approachable, display impact, friendly tone, retro flavor, brand presence, playful emphasis, rounded, soft-cornered, bubbly, compact, stout.
A heavy, rounded sans with soft corners and broad curves that keep counters open despite the dense color. Strokes are consistently thick with minimal modulation, giving letters a solid, “poured” silhouette and a smooth, continuous rhythm. Terminals are blunt and rounded rather than sharp, and curves dominate joins and diagonals, producing a compact, cushioned texture in text. Figures follow the same bulbous construction, with simple, sturdy shapes and generous interior space for readability at display sizes.
Best suited to short, high-impact settings such as headlines, posters, packaging, and bold branding moments where a friendly, attention-grabbing voice is needed. It also works well for badges, stickers, and social graphics, especially where rounded forms can reinforce an approachable identity.
The overall tone is upbeat and approachable, with a distinctly playful, slightly retro feel. Its inflated forms and softened geometry suggest casual confidence rather than formality, making it feel welcoming and energetic.
The design appears aimed at delivering maximum visual punch with a soft, friendly character. Its rounded geometry and consistently thick strokes prioritize bold presence and easy recognition in display typography.
In paragraphs, the strong weight creates a high-impact texture with short-looking word shapes and prominent punctuation. The rounded joins help maintain clarity in tight settings, while the dense black value makes it most effective when given ample size and breathing room.