Sans Superellipse Gurud 6 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Bruon' by Artiveko and 'Gravitas' by Studio K (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, art deco, retro, playful, posterish, stylized, display impact, retro styling, deco revival, branding voice, rounded, geometric, soft corners, high contrast (mass), stencil-like.
A heavy, geometric sans built from rounded-rectangle and superellipse shapes, with consistently soft terminals and minimal stroke modulation. Many letters use narrow internal apertures and occasional vertical cut-ins that read as subtle stencil-like splits, creating a strong black presence and a distinctive interior rhythm. Curves are smooth and inflated, counters are compact, and the overall spacing feels tight, producing a compact, high-impact texture in lines of text. Figures follow the same rounded, cut-in construction, with simplified forms and dense counters that keep the set visually unified.
Best suited for short display settings where its dense, sculpted forms can read clearly: posters, titles, branding marks, packaging, and punchy signage. It can also work for themed interfaces or event graphics that want a retro-deco flavor, but its tight apertures and strong mass make it less ideal for body text.
The tone is boldly retro and decorative, evoking Art Deco signage and mid‑century display typography while staying friendly through rounded corners and buoyant shapes. The repeated cut-ins and compact counters add a quirky, crafted feel that reads as playful and attention-seeking rather than neutral or corporate.
The likely intention is a compact, high-impact display sans that modernizes Art Deco geometry with superelliptical softness and a distinctive cut-in/stencil interior treatment. The goal appears to be immediate recognizability and bold word-shape rhythm rather than maximum neutrality or continuous-text comfort.
The design’s signature is the interplay between bulky outer silhouettes and slim, often vertically aligned interior openings, which creates a distinctive stripe-like rhythm across words. This gives headlines a strong graphic identity but reduces openness, making it better suited to larger sizes than long, small-size reading.