Sans Normal Arrif 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Muller Next' by Fontfabric, 'Dunking Grotesk' by Fridaytype, 'Matahari Sans' by Studio Sun, and 'Fieldwork' by TipoType (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, presentations, modern, clean, neutral, friendly, practical, clarity, versatility, readability, neutrality, rounded, open apertures, high legibility, balanced, geometric.
A straightforward sans with smooth, rounded curves and even, low-contrast strokes. Uppercase forms are broad and stable, with circular bowls (C, O, Q) that read cleanly and a simple, horizontal-bar E/F. The lowercase shows open apertures and uncluttered joins; the two-storey g has a compact upper bowl and a generous lower loop, while the q has a clear descender and the a is single-storey. Terminals are mostly squared or softly finished, and counters stay open in text, producing an even rhythm and consistent color across lines.
Well suited to interface copy, product UI, and general-purpose layouts where steady rhythm and legibility matter. It also fits signage and informational graphics thanks to its open counters and clear numeral set, and can support minimalist branding and presentation typography without drawing excessive attention to itself.
The overall tone is contemporary and unpretentious, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, but the construction remains restrained and workmanlike, making it feel broadly applicable rather than stylistically niche.
The design appears intended as a dependable, contemporary sans for everyday communication: neutral structure, clear counters, and rounded geometry that keeps long passages readable while staying visually calm.
Spacing appears comfortable in running text, with shapes that maintain distinct silhouettes (notably I/J/L, and the numerals). The figures are simple and readable, with a rounded 0 and open, straightforward 2/3/5 forms that match the letterforms’ smooth curvature.