Serif Normal Vili 3 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, branding, packaging, formal, authoritative, classic, editorial, ceremonial, inscriptional tone, display clarity, classic authority, wide impact, flared serifs, wedge serifs, small caps feel, angular, calligraphic.
A very wide, all-caps-forward serif with crisp, flared wedge terminals and a distinctly chiseled silhouette. Strokes show moderate contrast, with mostly straight, slightly tapered stems and squared-off joins that give the letters a carved, inscriptional look. Counters are generous and often squarish-rounded, while horizontal strokes run long and steady, reinforcing a broad, panoramic rhythm. The lowercase follows the same architecture—wide bowls, sturdy stems, and compact, bracketless-feeling serifs—yielding a stable, evenly spaced texture in words and paragraphs.
Best suited to headlines, titling, and short blocks of copy where its width and flared serifs can be appreciated—book jackets, posters, packaging, and branding with a traditional or authoritative tone. It can also work for editorial display (section headers, pull quotes) when ample measure and spacing are available.
The overall tone is formal and declarative, with a stately, inscriptional character that reads as traditional and institutional rather than casual. Its wide proportions and sharp terminals lend a slightly ceremonial, display-ready edge that can feel both classic and imposing.
The design appears intended to blend conventional serif readability with an inscription-inspired, chiseled finish, delivering a strong presence in display typography while maintaining a coherent text rhythm in larger sizes.
The numerals and capitals share a consistent, engineered geometry: flattened curves, long horizontals, and pointed wedge endings that stay coherent at larger sizes. The forms favor clarity and presence over compactness, so the face naturally occupies more horizontal space and benefits from thoughtful tracking in dense settings.