Serif Normal Viji 1 is a regular weight, very wide, medium contrast, upright, tall x-height font.
Keywords: editorial, books, magazines, branding, headlines, traditional, scholarly, stately, calm, readability, classic tone, editorial utility, stability, bracketed, wide-set, open counters, crisp, text-friendly.
This serif shows broad proportions with generously open counters and a steady, even rhythm. Strokes are moderately contrasted and cleanly drawn, with bracketed serifs that read crisp without becoming sharp or brittle. Round letters (O, C, G) are smooth and full, while horizontals feel sturdy and slightly extended, reinforcing the wide stance. Lowercase forms keep a clear, readable structure with a prominent x-height and straightforward terminals, giving the design a stable text-color across words and lines.
It suits editorial typography, long-form reading, and publication design where a conventional serif voice is desired with a bit more horizontal presence. The broad proportions also make it effective for headlines, pull quotes, and branding that aims for a classic, established feel without ornate detailing.
The overall tone is traditional and editorial, with a composed, bookish presence. Its wide stance and confident serifs add a slightly formal, institutional feeling suited to serious reading contexts rather than novelty or display extremes.
The design appears intended as a conventional, highly readable serif with widened proportions and a stable, even texture. It prioritizes clarity and consistency across mixed-case text and numerals, aiming to deliver a dependable, classic tone for contemporary publishing and identity work.
In the sample text, spacing appears comfortable and the shapes maintain clarity at larger sizes, with strong differentiation between similar forms (e.g., I/l/1 and O/0). The numerals are broad and sturdy, matching the letterforms’ horizontal emphasis and contributing to a cohesive, workmanlike texture.