Sans Normal Labaj 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Aribau Grotesk' by Emtype Foundry, 'Duplet' and 'Duplet Open' by Indian Type Foundry, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, confident, friendly, modern, attention grab, convey motion, brand impact, display clarity, oblique, rounded, soft corners, compact counters, high impact.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are thick and uniform, with smooth curves and softened joins that keep the silhouette clean despite the dense weight. Counters are relatively tight and apertures lean toward closed, producing a compact, poster-like texture. Terminals are blunt and slightly rounded, and the overall rhythm is steady and muscular, with consistent slant and strong horizontal presence.
Best suited to headlines and short bursts of copy where impact matters—posters, ad lockups, sports or fitness branding, event graphics, and packaging callouts. It can also work for bold UI banners or hero text, but its dense color favors larger sizes and generous spacing for sustained reading.
The font conveys an energetic, assertive tone with a contemporary, athletic feel. Its bold italic stance suggests motion and urgency, while the rounded construction keeps it approachable rather than harsh. Overall it reads as confident and promotional—designed to grab attention quickly.
Likely designed as a high-impact italic sans for display use, combining wide proportions with rounded, sturdy forms to balance aggression with friendliness. The goal appears to be fast recognition and strong presence in branding and promotional contexts.
At text sizes the weight and tight counters create a dark typographic color, while at larger sizes the smooth curves and crisp diagonals become more expressive. Numerals and capitals share the same broad, forward-leaning stance, supporting a cohesive headline system.