Sans Normal Efmag 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, brand voice, marketing, captions, clean, contemporary, friendly, dynamic, informal, readability, approachability, modern tone, subtle emphasis, forward motion, oblique, humanist, open apertures, rounded terminals, soft geometry.
This is an oblique sans with soft, rounded terminals and a smooth, low-contrast stroke. The forms lean consistently to the right, with generous curves and open counters that keep letters clear at text sizes. Proportions feel broadly modern and slightly humanist, mixing circular bowls with subtly tapered joins; spacing reads even and comfortable in continuous text. Numerals follow the same oblique rhythm, with simple, open shapes and a clear, upright-to-leaning flow that matches the letters.
It works well for UI copy, product microcopy, and editorial text where a touch of motion is desired while keeping readability high. The clean, open construction also suits light branding, marketing headlines, and captions where an informal but professional tone fits.
The overall tone is modern and approachable, with a gentle italic motion that adds energy without becoming flashy. Rounded endings and open shapes give it a friendly, conversational feel suited to contemporary interfaces and casual branding.
The design appears intended as a practical, contemporary sans with an integrated oblique stance—prioritizing clarity and smooth reading while adding a subtle sense of speed and friendliness. Its rounded terminals and open apertures suggest a focus on approachable communication in modern digital and print contexts.
The slant is steady across caps, lowercase, and figures, creating a cohesive forward rhythm. Curves remain smooth and consistent, and the set avoids sharp corners, emphasizing a softer, more welcoming texture on the page.