Sans Normal Lyrah 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Bari Sans' by JCFonts, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, punchy, impact, momentum, brand presence, legibility, oblique, rounded, blocky, compact, heavyweight.
A heavy oblique sans with broad, sturdy letterforms and smoothly rounded curves. Strokes remain uniform and dense, with blunt terminals and minimal modulation, giving the shapes a compact, high-impact silhouette. Counters are relatively tight and the overall rhythm is driven by strong horizontals and diagonals, producing an assertive, forward-leaning texture in both uppercase and lowercase. Numerals match the letters in weight and presence, with simplified, robust forms designed to hold up at display sizes.
Best suited to display applications where impact and immediacy matter: headlines, posters, sports and fitness branding, attention-forward packaging, and bold signage. It can also work for short UI labels or badges when a strong, energetic voice is needed and ample size/spacing is available.
The font conveys momentum and strength, combining a sporty slant with a no-nonsense, contemporary boldness. Its rounded geometry softens the aggression slightly, keeping the tone approachable while still feeling emphatic and attention-grabbing.
The design appears intended to deliver maximum visual weight with a fast, forward-leaning posture, prioritizing bold presence and quick recognition in branding and promotional contexts. Rounded construction and simplified details suggest a goal of maintaining clarity and cohesion at large sizes while projecting a modern, athletic tone.
The oblique angle is consistent across the set and helps unify mixed-case text, while the compact counters and thick joins create a solid ink footprint that favors short bursts of text over extended reading. The overall impression is streamlined and graphic rather than delicate or calligraphic.