Sans Normal Lyrap 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Jouter Sans' by Groteskly Yours, 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, energetic, modern, confident, impact, emphasis, momentum, display use, branding, oblique, blocky, rounded, compact counters, tight spacing.
A heavy, forward-leaning sans with broad proportions and strongly filled-in shapes. Strokes are uniformly stout with gently rounded curves and blunt, slightly softened terminals, producing a dense, high-impact texture. Counters tend to be compact (notably in letters like a, e, and g), while round forms such as O and Q read as wide ovals. The overall rhythm is tight and compact, with a clear rightward slant and sturdy, geometric construction.
This font is best suited to short, high-visibility settings such as headlines, posters, and promotional graphics where impact matters more than airy readability. Its dense color and forward slant make it a strong choice for sports branding, packaging callouts, and advertising copy at display sizes, especially when a sense of speed or emphasis is desired.
The tone is assertive and energetic, with a sporty, promotional feel driven by the strong weight and oblique stance. It conveys momentum and urgency while staying clean and contemporary rather than decorative. The overall impression is confident and attention-grabbing.
The design appears intended as a bold, modern display sans that prioritizes immediacy and visual force. Its wide, oblique construction and compact internal spaces suggest it was drawn to perform in attention-driven contexts, delivering strong presence and a dynamic, forward-moving voice.
Uppercase forms are straightforward and sturdy, while lowercase shows more personality through compact apertures and a single-storey a and g. Numerals are bold and rounded with solid presence, designed to hold up at large sizes. The slant is consistent across letters and figures, reinforcing a cohesive, streamlined look.