Sans Superellipse Kelo 2 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Resiliency3' by Alphabet Agency and 'Beachwood' and 'Goodland' by Swell Type (names referenced only for comparison).
Keywords: sports branding, posters, headlines, apparel, packaging, sporty, industrial, assertive, dynamic, retro, space saving, high impact, motion emphasis, geometric consistency, condensed, slanted, blocky, rounded corners, squared curves.
A condensed, forward-slanted sans with heavy, uniform strokes and rounded-rectangle construction. Counters and apertures are tight and geometric, with squarish curves and softened corners that keep the forms compact. Terminals are mostly straight and clipped, and the overall rhythm is dense and energetic, with consistent, engineered proportions across letters and numerals.
Best suited to short, high-impact settings such as sports identities, event posters, product packaging, apparel graphics, and bold UI or game screens where compact width and strong presence matter. It can work for subheads and callouts, but the dense interior spaces make it less ideal for extended small-size reading.
The face feels fast, tough, and utilitarian—more built than drawn. Its slant and compact shapes suggest motion and urgency, while the rounded corners add a controlled, modern edge rather than a friendly softness.
Designed to deliver maximum impact in limited horizontal space while projecting speed and strength. The superellipse-like geometry and clipped terminals aim for a contemporary, industrial look that remains consistent and punchy in display typography.
Round letters lean toward squircle-like forms, giving O/C/G and the numerals a squared, technical flavor. The figures appear sturdy and signage-ready, and the uppercase has a strong, poster-like presence that stays cohesive in longer lines of text.