Sans Superellipse Etron 3 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, and 'Beachwood' and 'Goodland' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, athletic, urgent, retro, industrial, aggressive, impact, compactness, speed, display clarity, branding, condensed, slanted, oblique, blocky, rounded corners.
A tightly condensed, strongly slanted sans with heavy, uniform strokes and rounded-rectangle (superellipse-like) curves. Counters are compact and apertures are fairly closed, giving the face a dense, high-impact texture. Terminals are blunt and softly rounded rather than sharp, and the overall construction feels built from vertical slabs with minimal modulation. The rhythm is fast and compressed, with narrow internal spacing and sturdy, simplified forms that stay consistent from uppercase to lowercase and numerals.
Best suited to short, high-impact settings such as headlines, posters, sports branding, product packaging, and punchy logo/wordmark work. It also works well for labels, promo graphics, and title treatments where a condensed, energetic voice helps fit more characters into limited width without losing visual weight.
The font reads as fast, forceful, and athletic, with a sporty, poster-like energy. Its compressed italic stance suggests motion and urgency, while the rounded corners keep the aggression controlled and modern. Overall it evokes high-speed branding, competition, and bold headlines with a slightly retro display flavor.
The design appears intended to deliver maximum emphasis in a compact footprint, using a forward slant and rounded-rectangular geometry to communicate speed and strength. Its simplified, sturdy letterforms prioritize instant recognition at large sizes and in bold, high-contrast layouts.
Several letters show distinctive, compact joins and tight bowls that emphasize a vertical, streamlined silhouette. Numerals share the same condensed, slanted stance and appear designed for impact rather than quiet text setting, reinforcing the font’s display-first intent.