Sans Normal Onluv 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Droid Sans' by Ascender and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, impact, clarity, approachability, modernity, geometric, rounded, compact, clean, sturdy.
A heavy, geometric sans with rounded bowls and smooth, continuous curves paired with mostly straight terminals. Proportions feel compact and sturdy, with broad counters that stay open despite the weight. Uppercase forms are simple and architectural, while the lowercase shows single-story shapes (notably a and g) that lean toward a contemporary, utilitarian rhythm. Numerals are clear and robust, matching the letterforms with consistent stroke mass and rounded geometry.
Well-suited to headlines, branding systems, and display typography where strong, compact letterforms are needed. It also fits packaging and signage applications that benefit from a friendly but assertive sans, and can work for short UI labels or callouts when ample size and spacing are available.
The overall tone is friendly and confident, with a modern, no-nonsense presence. Its roundness keeps it approachable, while the dense weight and compact shapes give it a solid, dependable feel suited to attention-getting messages.
Likely designed to deliver a modern geometric look with an approachable, rounded character, prioritizing clarity and impact in display settings. The consistent weight and simplified shapes suggest an emphasis on versatility for branding and prominent messaging rather than delicate typographic detail.
The design reads best at medium to large sizes where the rounded geometry and generous counters can be appreciated. The lowercase has a slightly more casual voice than the uppercase, creating a practical balance between contemporary branding energy and straightforward readability.