Distressed Ublo 3 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, signage, labels, vintage, rugged, industrial, western, nostalgic, heritage, grit, print texture, display impact, authenticity, slab serif, ink-worn, weathered, heavy serifs, chunky.
A sturdy slab-serif design with heavy, blocky letterforms and pronounced rectangular serifs. Strokes show noticeable contrast for a slab style, with strong verticals and slightly lighter connecting strokes, and the overall rhythm is compact and weighty. Edges and counters carry consistent speckling and wear, creating an ink-pressed, rough-printed texture rather than clean outlines. The lowercase keeps a straightforward, workmanlike structure, while numerals and caps remain wide and emphatic with stable, upright posture.
Best suited to display settings such as posters, headlines, and signage where the distressed texture can be appreciated. It also works well for packaging, labels, and brand marks aiming for a rugged, heritage feel, especially in large sizes and with generous spacing.
The texture and chunky slabs give the face a tough, timeworn character that reads as vintage and utilitarian. It suggests printed ephemera—labels, posters, and stamped signage—where imperfections are part of the charm and add authenticity and grit.
The design appears intended to combine the authority of a classic slab serif with deliberate wear to mimic aged printing and rugged materials. Its proportions and heavy terminals prioritize impact and recognizability, while the distressing supplies atmosphere and thematic flavor.
The distressing appears as both edge chipping and interior peppering, which becomes more prominent at larger sizes and in heavier strokes. The strong serifs and dense color can make long text feel dark, but they lend strong presence to short lines and punchy copy.