Distressed Ublo 2 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Ciutadella Slab' by Emtype Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, badges, signage, vintage, rugged, western, industrial, hand-printed, add grit, evoke age, poster impact, print texture, heritage feel, slab serif, bracketed, beefy, grunge, speckled.
A heavy slab-serif with pronounced bracketed serifs, sturdy vertical stems, and compact, blocky counters. The forms lean toward a classic slab construction with slightly condensed interior spaces and a punchy, poster-like color on the page. Distress is applied as scattered speckling and worn patches inside strokes and counters, creating an uneven inked texture while keeping letter shapes clear. Uppercase feels authoritative and squared-off, while lowercase maintains strong slab features and a firm baseline rhythm; numerals match the same dense, display-forward proportions.
Best suited for display settings where the distressed texture can read clearly—posters, headlines, labels and packaging, badges, and large-format signage. It can also work for short brand statements or pull quotes when a rugged, heritage-inflected presence is desired, but the texture may be less effective at small text sizes.
The overall tone reads rugged and timeworn, like ink that has been repeatedly stamped, printed on rough stock, or weathered over time. It suggests a utilitarian, heritage flavor—confident and no-nonsense—while the worn texture adds grit and character.
The design appears intended to combine the dependable structure of a traditional slab-serif with a deliberately worn print effect, delivering a strong, attention-getting voice that feels aged and tactile without sacrificing recognizability.
Texture appears consistent across glyphs, with distress concentrated as internal erosion rather than heavily broken outlines, helping legibility at larger sizes. The silhouette remains crisp and geometric, so the font behaves more like a sturdy display slab with an overlay of wear than a fully eroded letterform.