Sans Normal Larir 21 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type, 'Equip' and 'Qubo' by Hoftype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, confident, sporty, bold, modern, impact, urgency, visibility, headline, aerodynamic, blunt terminals, chunky, compact counters, rounded forms.
A robust, oblique sans with large, rounded counters and smooth, continuous curves. Strokes stay broadly even, with softened corners and a slightly condensed, aerodynamic posture created by the slant and compact internal spaces. Terminals read clean and blunt rather than calligraphic, and the shapes maintain a consistent, unified rhythm across uppercase, lowercase, and numerals.
Well suited to headlines, sports and lifestyle branding, advertising, posters, and packaging where a punchy, dynamic voice is needed. It can work effectively for short UI labels, signage, and badges when strong contrast against the background is available. It is less suited to long-form reading or small sizes where the tight interior spaces and heavy weight may reduce clarity.
This font projects a confident, energetic tone with a sense of speed and forward motion. Its heavy presence feels assertive and modern, leaning more sporty and promotional than delicate or bookish. The overall impression is friendly but forceful, designed to grab attention quickly.
The design appears aimed at delivering high-impact messaging with quick recognition at a glance. Its slanted, heavy construction suggests emphasis and motion, prioritizing strong silhouettes and consistent rhythm for prominent display use. The letterforms balance roundness with firmness to stay approachable while remaining emphatic.
The sample text shows strong word shape and a consistent slanted rhythm, with numerals that match the same sturdy, rounded construction. Circular letters (like O) and bowls (like P/R) stay smooth and full, reinforcing a cohesive, display-oriented texture.