Sans Normal Lagid 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Frutiger', 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, assertive, modern, dynamic, punchy, impact, momentum, attention, modernity, oblique, slanted, geometric, rounded, compact counters.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing compact counters and a solid, poster-like color on the page. Curves are clean and geometric, while terminals tend to be blunt and slightly angled, reinforcing forward motion. Spacing and shapes feel tightly engineered for impact, with straightforward forms and a stable, uniform rhythm across letters and numerals.
Best suited to headlines, posters, campaign graphics, and brand moments that need immediate impact. It also fits sports and performance-oriented identities, packaging callouts, and short UI/marketing banners where a bold, forward-leaning voice is desired.
The overall tone is energetic and forceful, reading as contemporary and performance-driven. Its strong slant and dense weight give it a fast, action-oriented feel that suggests urgency, confidence, and modern commercial polish.
This design appears intended to deliver a strong, contemporary sans voice with built-in motion from its oblique stance. The geometry and uniform stroke weight prioritize bold legibility and visual punch, aiming for high-energy communication in display contexts.
The slant is pronounced enough to create momentum without becoming calligraphic, and the bold massing keeps word shapes cohesive at display sizes. Rounded bowls and simplified joins maintain clarity, while the tight counters and thick strokes can make small sizes feel dense, favoring short bursts of text over extended reading.