Sans Normal Kored 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co.; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'Morandi' by Monotype; and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, modern, energetic, impact, motion, modernity, clarity, utility, slanted, geometric, rounded, clean, sturdy.
A slanted, geometric sans with thick, even strokes and rounded curve construction. Letterforms lean consistently forward with smooth joins and minimal stroke modulation, creating a strong, steady color in text. Counters are fairly open for a heavy style, with simplified terminals and a slightly condensed, forward-driving rhythm. The numerals and caps keep a compact, muscular stance, while the lowercase remains straightforward and utilitarian, prioritizing uniformity and clarity over decorative detail.
Best suited to headlines, posters, and short-to-medium display text where a bold, energetic tone is desired. It also fits branding, packaging, and sports or tech-adjacent visual systems that benefit from a modern, dynamic slant. For body copy, it will be most effective when set with comfortable line spacing to offset the dense, forward-leaning texture.
The overall tone is assertive and kinetic, with an athletic, forward-motion feel driven by the consistent slant and sturdy weight. It reads as contemporary and no-nonsense, conveying confidence and momentum rather than delicacy or formality.
The design appears intended to deliver a modern, high-impact sans voice with a built-in sense of motion. Its geometric construction and uniform stroke behavior suggest an emphasis on consistency and punchy legibility in attention-grabbing applications.
In longer samples the strong rightward slant and dense texture create a pronounced typographic voice, especially at display sizes. Round letters stay smooth and controlled, while diagonals (like in A, K, V, W, X, Y) feel sharp and energetic, reinforcing the active character.