Sans Normal Afmor 15 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sports, packaging, dynamic, sporty, confident, modern, friendly, impact, momentum, approachability, modernity, oblique, soft corners, rounded joins, wide apertures, single-storey.
A slanted, heavy sans with compact, rounded forms and smooth, low-contrast strokes. Curves are full and slightly squarish at the turns, with softened terminals and generous apertures that keep counters open even in the heavier weight. Uppercase shapes lean forward with sturdy bowls and broad curves, while the lowercase is more compact and rhythmic, with a single-storey “a” and “g” and a simple, vertical “i” dot. Numerals follow the same forward-leaning, rounded construction, reading clearly with consistent stroke weight and stable proportions.
Well-suited to headlines, logos, and short display settings where a strong, fast, modern voice is needed. It can work effectively for sports and lifestyle branding, posters, packaging, and promotional graphics, especially when set with ample tracking or in punchy phrases.
The overall tone is energetic and contemporary, with a forward motion that suggests speed and momentum. Its rounded construction keeps it approachable rather than aggressive, balancing assertiveness with a friendly, accessible feel.
The design appears intended as a contemporary, forward-leaning sans that delivers impact without harshness. Its rounded geometry and open counters suggest a focus on clear, energetic display typography for modern marketing and identity work.
Spacing appears comfortably open in text, and the italic angle is consistent across caps, lowercase, and figures, giving lines a cohesive, flowing texture. The design favors smooth continuity over sharp detailing, which helps it hold together well at larger sizes and in short bursts of text.