Sans Superellipse Idmul 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Acumin' by Adobe, 'Akkordeon' by Emtype Foundry, 'Rhode' by Font Bureau, 'CF Blast Gothic' by Fonts.GR, 'Sztos' by Machalski, 'Lektorat' by TypeTogether, and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, sports branding, assertive, industrial, retro, playful, high impact, sturdy legibility, friendly strength, signage clarity, chunky, blunt, rounded, compact, blocky.
A heavy, compact sans with rounded-rectangle construction and blunt terminals throughout. Curves are squarish and tightly controlled, with large counters that keep the dense strokes readable at display sizes. The lowercase shows a tall x-height and short extenders, creating a sturdy, stacked texture; joins and corners stay soft rather than sharp. Overall spacing reads slightly tight, reinforcing a bold, poster-like color on the page.
Works best where impact and quick recognition matter: posters, large headlines, event graphics, labels, and storefront or wayfinding signage. It can also support bold brand marks and short UI headings when a strong, friendly industrial voice is desired.
The tone is loud, confident, and utilitarian—more signage and packaging than editorial refinement. Its rounded corners add a friendly, approachable edge, while the weight and compressed geometry keep it punchy and authoritative. The result feels both retro and industrial, suited to attention-grabbing messaging.
Likely designed to deliver maximum presence with simple, rounded-rectangular forms that reproduce cleanly and consistently. The tall lowercase proportions and big internal spaces suggest a focus on legibility under heavy weight, while the softened corners aim to keep the voice approachable rather than harsh.
Round letters (O, C, G) lean toward squarish bowls, and diagonals (K, V, W, X) are wide and weighty, contributing to a stable, grounded rhythm. Numerals are similarly blocky and high-impact, aligning well with the uppercase for bold typographic lockups.