Sans Normal Semuz 1 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, ui labels, children’s content, friendly, casual, playful, approachable, clean, approachability, informality, everyday readability, soft modernity, rounded, monoline, soft terminals, humanist, open counters.
A monoline rounded sans with softly curved strokes and gently irregular, hand-drawn geometry. Letters favor open apertures and broad, circular bowls, with rounded terminals and minimal contrast throughout. Proportions feel slightly varied from glyph to glyph, creating a natural rhythm; uppercase forms are simple and open, while lowercase includes single-storey shapes and compact joins that keep texture light and airy. Numerals follow the same rounded construction, with smooth curves and straightforward, uncluttered forms.
Well-suited to branding and packaging that benefits from a welcoming, approachable tone, as well as posters, headlines, and short blocks of copy where its character can show. It can also work for UI labels, educational materials, and children-oriented content thanks to its clear shapes and soft finish.
The overall tone is warm and informal, suggesting a personable, conversational voice rather than a strict corporate one. Its soft corners and relaxed proportions give it a friendly, kid-safe feel that reads as modern and unpretentious.
The design appears intended to deliver a clean rounded sans experience with a hint of hand-made warmth—prioritizing friendliness and readability while keeping the forms simple and broadly usable.
In paragraphs, spacing appears generous and the round counters stay clear, helping maintain legibility at moderate sizes. The slightly quirky stroke flow and occasional asymmetry add character without tipping into novelty.