Sans Normal Jagov 9 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: branding, signage, ui design, headlines, posters, modern, clean, friendly, technical, neutral, clarity, modernity, versatility, geometric discipline, geometric, open apertures, rounded, crisp, monoline.
A geometric sans with monoline strokes and generous, rounded curves paired with straight, crisply cut terminals. Counters are broad and mostly circular, giving letters an open, airy interior space, while joins stay clean and minimally articulated. The design leans on simple geometry—round O/Q forms, a straightforward diagonal-legged R, and a balanced, pointed A—producing an even, uncluttered rhythm in both all-caps and mixed-case settings. Numerals follow the same clean construction, with smooth curves and uncomplicated shapes that read clearly at display sizes.
This font performs well in branding and identity work where a clean, geometric voice is needed, and it is well-suited to signage and wayfinding thanks to its open forms and straightforward construction. Its smooth curves and clear counters also make it a strong candidate for UI labels and large on-screen text, as well as headlines and poster typography.
The overall tone is modern and approachable, combining a precise, engineered feel with soft roundness that keeps it from feeling harsh. It reads as contemporary and neutral, suitable for interfaces and brand systems that want clarity without overt personality.
The design appears intended as a contemporary geometric sans that prioritizes clarity and consistency through simple, circular construction and restrained detailing. It aims to deliver a versatile, neutral foundation for modern communication while retaining a friendly softness through rounded shapes.
Round letters show slightly squarish rounding at the extremes, reinforcing a constructed, geometric feel. Lowercase forms maintain open apertures (notably in e and c), supporting clear word shapes in continuous text, while the overall spacing appears comfortable and consistent in the sample paragraph.