Sans Normal Arbem 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Foundry Context' by The Foundry, 'Guerrer' by Wahyu and Sani Co., and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, editorial, presentations, modern, neutral, clean, corporate, friendly, versatility, clarity, modernity, neutrality, legibility, geometric, open apertures, even color, rounded terminals, high legibility.
This is a clean, geometric sans with smooth circular curves and largely uniform stroke thickness. Proportions feel comfortably wide, with generous counters and open apertures that keep forms clear at a glance. Terminals are mostly straight and crisp, while round letters maintain consistent, even curvature; overall spacing reads airy and controlled. The lowercase is straightforward and uncluttered, and the numerals follow the same calm, rounded construction for a consistent text color.
It works well for UI labels, product copy, and general-purpose text where clarity and consistency are priorities. The open counters and calm spacing also suit signage and wayfinding, as well as editorial and presentation settings that need a modern, unobtrusive sans.
The font conveys a contemporary, matter-of-fact tone: modern, neutral, and approachable without calling attention to itself. Its even rhythm and open shapes give it a friendly clarity suited to practical communication and interface-like environments.
The design appears intended as a dependable, all-around sans for contemporary communication—prioritizing clarity, balanced geometry, and an even typographic color across letters and figures. It aims to stay neutral and readable while still feeling current and polished.
Round forms such as O/C/G and bowls on B/P/R appear smoothly drawn with a stable baseline and steady sidebearings, supporting a predictable reading rhythm. The shapes avoid sharp quirks or decorative gestures, keeping the overall voice restrained and versatile.