Sans Normal Kedug 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Akwe Pro' by ROHH; 'Modal' by Schriftlabor; and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, energetic, sporty, bold, friendly, modern, impact, motion, approachability, modernity, emphasis, slanted, soft corners, rounded, compact, punchy.
A heavy, right-leaning sans with rounded curves and subtly softened terminals that keep the dense strokes from feeling harsh. Forms are built from broad oval geometry with low modulation, producing a smooth, even color on the page. Counters are relatively compact (notably in a/e/o/p), and the italic construction reads as a true slanted design rather than a simple oblique, with consistently angled stems and diagonals. The overall rhythm is tight and assertive, with crisp joins and sturdy, simplified details that prioritize impact over delicacy.
Best used for headlines, logos, posters, and other display typography where a strong, forward-leaning presence is desired. It also fits branding and packaging that want a modern, sporty tone, and it can work for short UI or social snippets where bold emphasis is needed without sharp edges.
The font projects confident motion and a sporty, contemporary attitude. Its bold, rounded shapes feel approachable and upbeat, making it well suited to energetic messaging where clarity and momentum matter.
The design appears intended to deliver maximum visual impact with a sense of movement, combining a heavy italic stance with rounded, geometric construction for approachable strength. It balances compact counters and thick strokes to stay legible while maintaining an unmistakably bold voice.
Uppercase letters maintain clean, geometric silhouettes, while lowercase shows more personality through single-storey-style simplicity and compressed counters. Numerals are sturdy and highly legible at display sizes, matching the same forward slant and dense weight for consistent emphasis.