Sans Normal Borik 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Caldina' by Artegra, 'Innova' by Durotype, 'Founder Rounder' by Serebryakov, and 'Exalted' by Zafara Studios (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, modern, approachable, playful, clean, warmth, approachability, modernity, clarity, simplicity, rounded, soft terminals, compact, smooth, even rhythm.
A rounded sans with soft, fully curved corners and smooth, continuous strokes. The letterforms are constructed from simple geometric arcs and straight segments, with a compact feel and slightly closed apertures in several shapes. Stroke endings are gently rounded rather than sharply cut, and counters are generous, producing sturdy silhouettes that remain clear at display sizes. The lowercase shows a single-storey “a” and “g” with straightforward, simplified construction, and the numerals share the same rounded, heavy-set geometry for consistent color on the line.
Well suited to branding and identity systems that want a warm, modern voice, as well as headlines and short blocks of copy where its rounded weight can create strong presence. It also works effectively for packaging and signage, and for UI labels or app headers where a soft, approachable tone is desired.
The overall tone is friendly and contemporary, leaning casual without becoming informal or novelty-driven. Its rounded geometry and soft endings give it an approachable, human-centered feel that reads as welcoming and uncomplicated.
Likely intended as a versatile rounded sans for contemporary communication—combining simple geometric construction with softened terminals to achieve a friendly, accessible impression while maintaining solid readability in prominent sizes.
The design emphasizes uniform, chunky forms and stable spacing, giving paragraphs a strong, even texture. Diagonals (notably in K, V, W, X, Y) keep the same softened treatment, which helps the alphabet feel cohesive and gently energetic.