Sans Superellipse Sama 3 is a bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Bulldog' and 'Bulldog Std' by Club Type, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Opinion Pro' by Mint Type, 'Navine' by OneSevenPointFive, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, urgent, confident, modern, energetic, impact, speed, space-saving, modern branding, display emphasis, condensed, forward-leaning, rounded, compact, sturdy.
This typeface is a condensed, forward-leaning sans with compact proportions and a tightly controlled rhythm. Strokes are thick and sturdy with subtly tapered joins, and terminals are cleanly cut rather than flared. Curves read as rounded-rectangle/superellipse shapes, giving bowls and counters a slightly squared, engineered smoothness (notably in forms like O, Q, 0, and 8). The lowercase is compact with a straightforward, single-storey a and g, a simple i with a round dot, and a narrow, efficient overall fit that keeps words dense and cohesive.
It works best for high-impact applications such as headlines, posters, sports and fitness branding, product packaging, and promotional graphics where a condensed, fast-moving voice is useful. The dense fit and sturdy stroke weight also suit short UI labels or signage-style copy where space is limited and emphasis is desired.
The overall tone is assertive and kinetic, with a slanted posture that suggests speed and momentum. Its compact build and punchy color feel contemporary and performance-oriented, projecting confidence and immediacy rather than delicacy or nostalgia.
The design appears intended as a compact, high-energy italic sans built for strong visual presence. Its rounded-rectangular geometry and clean terminals suggest a goal of modernity and efficiency, balancing smooth curves with a structured, engineered feel for impactful display typography.
Round forms stay relatively closed and compact, which increases weight density in text. Numerals are strong and highly graphic, matching the letterforms closely for cohesive display setting. The italics appear mechanically consistent, with uniform slant and minimal calligraphic modulation.