Sans Normal Lubay 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Plasto' by Eko Bimantara, 'Inter Sans' by Latinotype, 'Prelo Pro' by Monotype, and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, energetic, friendly, impact, motion, approachability, modernity, oblique, rounded, chunky, compact, soft corners.
A heavy, oblique sans with rounded, generously curved bowls and smooth joins that keep forms compact and cohesive. Strokes are broadly even with minimal contrast, and terminals are clean and blunt, giving letters a solid, blocky silhouette without feeling rigid. Counters are moderately open for the weight, and spacing feels tight but controlled, producing a dense, rhythmic texture in text. The numeral set matches the letterforms with sturdy, rounded shapes and a consistent slant.
Best suited to short, prominent text where weight and slant can carry personality—headlines, poster typography, sports and fitness branding, packaging callouts, and bold wordmarks. It can also work for emphatic UI labels or signage when used at larger sizes where counters and spacing remain clear.
The overall tone is confident and high-impact, with a forward-leaning stance that reads as active and contemporary. Rounded geometry softens the mass, creating an approachable, upbeat feel rather than an industrial one.
Designed to deliver maximum impact with an energetic, forward-leaning posture while keeping forms friendly through rounded construction. The emphasis appears to be on contemporary display use: strong silhouettes, quick recognition, and a dense, attention-grabbing text color.
The oblique angle is prominent and consistent across capitals, lowercase, and figures, which helps maintain momentum in headlines. Round letters (like O/C/G) emphasize circular construction, while diagonals (like A/V/W/X) stay thick and stable, reinforcing the font’s bold, punchy presence.