Sans Normal Lubef 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Aalto Sans' by Los Andes, 'Famiar' by Mans Greback, and 'Acto' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, punchy, upbeat, confident, modern, impact, motion, attention, modern branding, display emphasis, slanted, compact, rounded, sturdy, energetic.
A heavy, right-slanted sans with rounded, softly squared contours and uniform stroke thickness. The letterforms are compact and sturdy, with broad curves (notably in C, G, O, and S) and clean, mostly straight terminals that keep the shapes crisp despite the mass. Counters are relatively tight in the densest letters, while the numerals read bold and stable with simple, blocky constructions. Overall spacing and rhythm feel built for impact, with a consistent forward lean and a slightly condensed, athletic stance.
Best suited for headlines, display copy, and short emphatic statements where weight and slant can drive hierarchy. It works well for sports and fitness branding, promotional graphics, packaging, and bold UI callouts that need immediate visibility. Use with generous size and spacing when clarity is critical, especially in dense paragraphs.
The tone is energetic and assertive, reading as sporty and promotional rather than formal. Its strong slant and dense weight give it motion and urgency, making it feel contemporary and attention-grabbing. The rounded geometry keeps the voice friendly and accessible even at high intensity.
The design appears intended to deliver a fast, forceful display voice: a bold italic sans that feels kinetic and contemporary. Its geometry prioritizes strong silhouettes and compact, high-impact forms for branding and attention-led typography.
Uppercase forms are broad and punchy, while lowercase appears robust with simple joins and minimal delicacy. The italic angle is consistent across letters and figures, helping lines of text maintain momentum. At smaller sizes, the tight counters and thick strokes may favor short bursts of text over extended reading.