Serif Other Effo 10 is a very bold, wide, very high contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, packaging, book covers, branding, dramatic, theatrical, vintage, quirky, editorial, standout display, vintage poster, expressive branding, decorative texture, wedge serifs, ink traps, flared strokes, angled stress, notched terminals.
A decorative serif with heavy, sculpted letterforms and pronounced wedged serifs. Strokes show strong contrast and an overall angled stress, with many counters cut by sharp, triangular notches that read like intentional ink traps. Curves are full and bulbous while joins and terminals frequently break into pointed cut-ins, giving the shapes a carved, faceted quality. Spacing and widths vary noticeably across the set, creating a lively rhythm; numerals and capitals appear especially weighty and display-oriented.
Best suited to headlines, posters, cover design, and branding where the dramatic contrast and notched detailing can be appreciated at display sizes. It can also work for short editorial callouts, event titles, and packaging labels that benefit from a bold, vintage-leaning voice.
The tone is bold and theatrical, mixing a classic serif foundation with playful, slightly mischievous cutouts. It suggests a vintage show-card or poster sensibility—confident, attention-grabbing, and a bit eccentric—rather than quiet refinement.
The design appears intended to modernize a traditional serif silhouette with bold weight, angled stress, and signature cut-in details that create instant recognizability. Its construction prioritizes visual character and texture over neutrality, aiming to stand out in display typography.
The distinctive internal notches and flared terminals become a strong texture in lines of text, producing a patterned sparkle that is most effective at larger sizes. The reverse-leaning posture adds extra motion, and the heavy color can make long passages feel dense if set too tightly.