Slab Square Alja 2 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, editorial, sturdy, industrial, mechanical, retro, utilitarian, impact, clarity, authority, durability, structure, blocky, square-ended, bracketless, robust, compact counters.
A robust slab-serif design with heavy, square-ended serifs and mostly monolinear strokes. The letterforms are broad and open, with generous horizontal proportions and a steady, even rhythm across the alphabet. Serifs are largely unbracketed and flat, giving terminals a crisp, engineered finish, while curves (C, G, O, Q) stay round but resolve into firm, squared joins and terminals. Lowercase shows a two-storey “a” and “g,” short-to-moderate ascenders, and a sturdy, straightforward construction; figures are similarly wide with flat bases and clear, blocklike shapes.
Well-suited to headlines, posters, and signage where a sturdy, high-impact slab presence is needed. It can also work for editorial display and packaging, especially in contexts aiming for a utilitarian, industrial, or retro-influenced tone while keeping letterforms clear and readable.
The overall tone is practical and no-nonsense, suggesting an industrial or mechanical voice with a subtle retro, typewriter-adjacent feeling. Its broad stance and strong serifs convey reliability and authority, reading as confident rather than delicate or expressive.
The design appears intended to deliver a tough, dependable slab-serif voice with broad proportions and crisp, square terminals. It prioritizes solidity and clarity, balancing rounded bowls with decisively flat serif geometry to produce a structured, workmanlike texture.
The face maintains consistent stroke density and clear slab presence even at text sizes, with strong horizontals and prominent foot serifs that anchor lines. Round forms are slightly squared in their finishing, and diagonals (V, W, X, Y) feel firm and structural, reinforcing the engineered character.