Slab Square Alhi 7 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Halogen Slab' by Positype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, editorial, industrial, retro, technical, utilitarian, impact, durability, clarity, signage voice, retro utility, square serif, blocky, sturdy, mechanical, compact serifs.
A wide, low-contrast slab serif with sturdy, square-ended serifs and mostly uniform stroke weight. The letterforms favor broad proportions, open counters, and flattened curves, with corners and joins that feel engineered rather than calligraphic. Uppercase shapes are stable and horizontal-leaning (notably in E/F/T), while rounded letters like O/C/G are built from squarish arcs and straightened terminals. The lowercase keeps a straightforward, workmanlike construction with clear stems and simple, bracket-free slab treatment; numerals follow the same wide, even rhythm.
Best suited to headlines and display sizes where its wide proportions and blunt slabs can carry impact, such as posters, signage, packaging, and branding systems that want a rugged, technical feel. It can also work for short editorial passages or pull quotes when a strong, utilitarian texture is desired.
The overall tone is pragmatic and industrial, evoking mid-century signage, machinery labels, and no-nonsense editorial typography. Its broad stance and blunt serifs give it a confident, slightly retro presence that reads as functional and dependable rather than delicate or formal.
The design appears intended to deliver a tough, readable slab-serif voice with an engineered, square-terminal vocabulary—prioritizing stability, clarity, and a bold graphic footprint in both uppercase settings and mixed-case text.
Spacing and sidebearings appear generous enough to keep wide forms from colliding, creating a steady, horizontal texture in paragraphs. The slab treatment is consistent across the set, and the squarish curve handling gives text a distinctive, engineered cadence.