Serif Other Lidu 2 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, book covers, dramatic, editorial, theatrical, vintage, quirky, attention, distinctiveness, ornament, headline impact, brand voice, stencil-like, ink-trap, ball terminal, swash, tapered.
A decorative display serif with thick, sculpted stems and sharply tapered joins that create a cut-and-carved silhouette. Many letters show internal cuts and notched forms that feel stencil-like, with occasional teardrop/ball terminals and asymmetric serifs. Curves are tight and weighty, counters are relatively small, and several glyphs (notably S, G, Q, and numerals) use distinctive interior voids and angled slices that add rhythmic texture. Overall spacing appears generous for a display face, with strong shape contrast between rounded bowls and straight verticals.
Best suited to large sizes where the carved details and interior cuts remain clear—posters, magazine headlines, titles, logos/wordmarks, packaging, and book covers. It can also work for short pull quotes or section headers, but is likely too distinctive for long-form body text.
The tone is bold and theatrical, mixing classic serif cues with playful, slightly eccentric detailing. Its carved, high-drama forms suggest a vintage editorial or poster sensibility—confident, attention-grabbing, and a bit mischievous rather than formal or quiet.
The likely intention is a statement display serif that merges traditional letterforms with stencil-like cutouts and expressive terminals, producing a memorable, graphic texture. The design prioritizes personality and impact over neutrality, aiming for strong brandable shapes and high headline presence.
The design relies on recognizability through silhouette: many characters feature signature cuts (including diagonals and wedge-like openings) that become part of the voice. The numerals carry the same carved logic, especially in 2, 3, 5, 6, 8, and 9, which read as stylized and ornamental rather than purely utilitarian.