Sans Normal Osbul 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'NuOrder' by The Northern Block and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, clean, high impact, brand voice, display clarity, modern utility, rounded, soft corners, geometric, compact, punchy.
A heavy, rounded sans with sturdy, even strokes and softly eased corners. The construction leans geometric, with broad bowls and smooth curves that stay consistent across capitals, lowercase, and figures. Counters are relatively tight and apertures are modest, giving the letters a compact, ink-rich footprint and strong page color. Terminals are mostly blunt and squared-off, with gentle rounding that keeps the overall texture smooth rather than harsh.
This font excels in headlines, posters, and bold branding where immediate legibility and strong silhouette matter. It’s well suited to packaging, signage, and marketing callouts, and can work for short blocks of copy when a dense, emphatic voice is desired.
The tone is assertive and upbeat, combining a strong, poster-like presence with approachable, friendly rounding. It reads as clearly contemporary and built for impact, projecting confidence without feeling aggressive.
The design appears intended to deliver maximum impact with a smooth, friendly geometry—prioritizing bold readability, consistent rhythm, and a contemporary feel for attention-grabbing display typography.
Spacing appears generous enough for large display use, and the dense strokes create a solid rhythm in paragraphs of short copy. The numerals match the letterforms in weight and roundness, supporting cohesive headline systems where text and numbers need equal visual authority.