Sans Normal Osrih 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gilam' by Fontfabric, 'Marcher' by Horizon Type, 'Dupla' by Tipo Pèpel, 'Mundial Narrow' by TipoType, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, approachable, chunky, confident, impact, approachability, legibility, warmth, modernity, rounded, soft corners, ball terminals, compact, punchy.
A heavy, rounded sans with compact proportions and softly squared corners. Strokes are thick and largely uniform, with broad, closed counters and a sturdy, blocky silhouette that stays smooth rather than mechanical. Curves are generous and slightly inflated, and terminals often finish with a subtly rounded or bulb-like feel, giving letters a cushioned, friendly weight. Uppercase forms are robust and stable, while the lowercase maintains simple, single-storey constructions and tight apertures that emphasize solidity at display sizes.
Best suited for headlines, short calls-to-action, posters, and branding where a warm, high-impact voice is needed. It performs well on packaging, labels, and signage, especially at medium to large sizes where the rounded shapes and solid counters stay clear. For extended text, wider tracking and generous line spacing will help maintain readability.
The overall tone is upbeat and approachable, reading as friendly and slightly toy-like without becoming novelty. Its dense color and rounded geometry convey warmth and confidence, making text feel energetic and informal. The rhythm is punchy and bold, suited to attention-grabbing messaging.
The design appears aimed at delivering a bold, friendly sans voice with rounded geometry and strong silhouettes for quick recognition. Its simplified forms and cushioned terminals suggest an intention to feel approachable and contemporary while still reading as sturdy and emphatic in display settings.
The numerals match the heavy, rounded construction and read best when given breathing room; the densest letters and closed shapes can visually darken in longer passages. The forms lean on simple geometry and strong silhouettes, prioritizing impact and charm over delicate detail.