Sans Normal Jaluz 2 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Gremlin' by Hazztype, 'JHC Mirko' by Jehoo Creative, 'Jasan' by Storm Type Foundry, 'Matrice' and 'Radiate Sans' by Studio Sun, and 'Kinetica' by Unio Creative Solutions (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, techy, modern, sporty, confident, friendly, impact, clarity, modernity, brand presence, display readability, rounded, geometric, extended, blocky, clean.
A heavy, geometric sans with extended proportions and broad letterforms. Strokes are monolinear with smoothly rounded curves and softened terminals, giving counters a generous, open feel even at bold sizes. The lowercase is built around a tall x-height with compact ascenders and descenders, producing a dense, steady texture in paragraphs. Diagonals (V, W, X, Y) are straight and sturdy, while bowls and rounds (O, C, G, e, o) read as near-circular with controlled apertures and consistent curvature.
Best suited for headlines and short-to-medium display text where width and weight can create strong presence. It works well for branding, posters, signage, and packaging that need a modern, high-impact voice. In longer passages it maintains clarity thanks to large counters, though the wide set will expand line length and space requirements.
The overall tone is assertive and contemporary, with a clean, engineered feel that leans slightly sporty. Its rounded geometry keeps it approachable rather than severe, making it feel confident and upbeat in display settings.
The design appears intended to deliver maximum visual impact through wide, geometric construction and simplified, low-detail forms. It prioritizes strong silhouette, consistent rhythm, and readability at large sizes for contemporary graphic and brand applications.
Spacing appears designed for impactful headlines: the wide set and large interior spaces help prevent clogging at heavy weights. Numerals are similarly broad and stable, matching the font’s compact, punchy rhythm in mixed alphanumeric text.