Sans Normal Jaluz 5 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Premis' by Fenotype, 'Gremlin' by Hazztype, and 'Kinetica' by Unio Creative Solutions (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, chunky, soft, confident, approachability, impact, modernity, clarity, rounded, geometric, closed apertures, large counters, smooth curves.
A heavy, rounded sans with broad proportions and a smooth, geometric construction. Strokes are consistently thick with minimal modulation, and curves are drawn with generous radii that keep corners soft rather than sharp. Many forms show relatively closed apertures and sturdy joins, producing compact internal spaces and a dense, poster-ready color. The lowercase uses single-storey shapes (notably the a and g) and round, open bowls; the numerals follow the same rounded logic with wide, stable silhouettes.
Best suited to headlines and short-to-medium display text where its width and weight can be used for impact. It works well for branding, packaging, posters, and signage that benefit from a friendly, geometric voice and high visibility at larger sizes.
The overall tone is approachable and contemporary, with a playful softness that still feels assertive due to the substantial stroke weight. Its wide stance and rounded geometry lend a friendly, tech-forward character that reads as confident rather than formal.
The design appears aimed at delivering a contemporary, rounded display sans that prioritizes bold presence and approachability. Its consistent stroke treatment and softened geometry suggest an intention to be versatile for modern identity work while remaining highly legible in large-scale applications.
Spacing appears comfortable for display settings, and the wide letterforms create a strong horizontal rhythm in words. Round characters like O, Q, and 0 are notably broad and smooth, while diagonals (V, W, X, Y) keep a clean, simplified geometry that supports a cohesive, modern look.