Sans Normal Osmay 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Elisar DT' by DTP Types, 'Gardner Sans' by Lewis McGuffie Type, 'Berling Nova Sans' by Linotype, and 'Joanna Sans Nova' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, practical, punchy, impact, clarity, approachability, modernity, simplicity, rounded, soft corners, geometric, sturdy, clean.
A heavy, rounded sans with broad proportions and generous internal space. Strokes are uniformly thick with minimal contrast, and terminals are clean and mostly horizontal or vertical, producing a stable, blocky rhythm. Curves are smooth and circular—especially in O/C/G and the bowls of b/p/q—while corners are subtly softened rather than sharp. The lowercase shows single-storey forms (notably a and g) and compact, sturdy shoulders; punctuation dots are round and prominent, and numerals are large and clear with simple, un-fussy construction.
This font suits attention-grabbing headlines, posters, and short blocks of marketing copy where strong color on the page is desirable. Its clean, rounded shapes also work well for branding, packaging, and signage that benefits from a sturdy, approachable voice.
The overall tone is confident and contemporary with a friendly, approachable warmth. Its weight and width give it a bold, headline-forward presence, while the rounded geometry keeps it from feeling severe or overly technical.
The design appears intended to deliver a modern, high-impact sans that remains friendly and legible through rounded geometry, large counters, and straightforward letterforms. It prioritizes strong presence and clarity over stylistic complexity.
The design emphasizes clarity at display sizes, with ample counters and strong silhouettes that hold up well in dense settings. The Q’s tail and the curved forms in 2/3/5/6/9 add subtle character without becoming decorative, keeping the style consistent across letters and figures.