Sans Superellipse Ogkoj 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Cyclone' by Hoefler & Co., 'Marteau' by Little Giant, 'PODIUM Sharp' by Machalski, 'Heroic Condensed' by TypeTrust, 'Ggx89' by Typodermic, and 'Bonnet Grotesque Nr' by astype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, assertive, sporty, retro, space saving, high impact, clear labeling, brand presence, blocky, rounded corners, compact, sturdy, punchy.
A compact, condensed sans with heavy, uniform strokes and softened rectangular construction. Curves are squarish and superellipse-like, with rounded corners and tight internal counters that keep the texture dense. Terminals are generally blunt and verticals dominate, producing an even, poster-like rhythm; the lowercase stays straightforward and legible, while figures and capitals share the same narrow, tall proportions.
Best suited to short-form settings where impact and economy of space matter—headlines, posters, large labels, and bold brand lockups. It can also work for signage or packaging where a dense, high-visibility sans is desirable, while longer text will read as strongly compressed and dark.
The overall tone is forceful and utilitarian, with a confident, no-nonsense voice. Its compressed width and chunky shapes evoke industrial labeling and athletic branding, leaning slightly retro while remaining clean and contemporary.
The design appears intended to deliver maximum presence in a narrow footprint, combining billboard weight with rounded-rectilinear forms for a sturdy yet approachable display voice.
Spacing appears tight and consistent, emphasizing a continuous dark band in text. The rounded-rectangle geometry is especially apparent in bowls and counters, giving the design a friendly edge despite its heavyweight presence.