Sans Normal Morey 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'EquipExtended' by Hoftype and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, chunky, friendly, retro, punchy, impact, approachability, retro flavor, display clarity, rounded, bulky, soft corners, geometric, compact apertures.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are uniform and dense, with soft corners and subtly squared terminals that keep the forms blocky rather than purely circular. Curves are built from simple, geometric arcs, while joins stay sturdy and closed, giving letters like a/e/s and the numerals a tight, high-ink look. The overall rhythm is steady and loud, optimized for impact rather than fine detail.
Best suited for headlines, posters, packaging, and brand moments that need immediate visual weight and warmth. It also works well for bold logos, badges, and display typography where dense shapes and rounded geometry help create a memorable, friendly tone.
The font projects a friendly, playful energy with a retro, poster-like confidence. Its chunky shapes and rounded geometry feel approachable and bold, leaning toward fun, informal communication rather than austere modernism.
The design appears intended as a high-impact display sans that balances geometric simplicity with softened, approachable forms. By keeping apertures compact and counters small, it prioritizes a strong silhouette and punchy presence in large-size settings.
The sample text shows strong word shape and presence at large sizes, with tighter openings in letters like e/c/s and relatively small counters that increase the “black” mass. Round characters (O/Q/0/8/9) read as compact and heavy, and the overall texture becomes quickly solid in paragraphs, suggesting best performance in short bursts rather than long reading.