Sans Normal Modap 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Engram Pro' by Machalski, 'Morandi' by Monotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, cartoonish, impact, approachability, display, retro feel, simplicity, soft corners, bulky, rounded, compact counters, high impact.
A heavy, rounded sans with blocky construction and softened corners. Curves are generous and circular, while joins and terminals often flatten into straight cuts, giving the shapes a sturdy, carved-out look. Counters are relatively tight and openings are small, producing strong ink coverage and a compact internal rhythm. The lowercase shows simple, single-storey forms with a stout, geometric feel, and the numerals follow the same chunky, rounded logic for consistent color in text and display.
Best suited to headlines, short statements, and large-scale messaging where its mass and rounded shapes can do the work. It can add personality to branding, packaging, and signage, and performs well in splashy promotional layouts and title treatments.
The overall tone is bold and approachable, with a playful, slightly retro energy. Its chunky forms feel confident and upbeat rather than austere, reading like a friendly display voice suited to attention-grabbing messaging.
The design appears intended as a high-impact display sans that pairs geometric roundness with hefty strokes to maximize presence. Its softened corners and simplified forms suggest an emphasis on friendliness and legibility at large sizes while maintaining a distinctive, chunky silhouette.
At larger sizes the rounded geometry and tight counters create a distinctive, poster-like texture. In dense settings, enclosed shapes and smaller apertures may benefit from extra tracking and generous line spacing to keep the counters from visually filling in.